Grocery

Grocery is proud to present its first ready-to-wear collection, “cAsual busineSS”. Rooted in the store’s curatorial pillars—Work, Formal, and Functional—it channels Grocery’s unmistakable wit: cheeky, never too serious, and casually irreverent. The title emerged on the way to a Milan restaurant with a dress code of “business casual.” The irony of the phrase, contrasted with what the team was actually wearing—far more casual than business—captured the essence of the collection: rigor in craftsmanship balanced with a lightness of spirit.