Grocery

GR10K is an Italian fashion label founded in 2019, rooted in the heritage of a long-standing uniform factory, Grassi. The name itself merges the factory’s initials with its iconic 10000 style code, reflecting a direct link between industrial production and design research. GR10K works at the intersection of workwear, technical performance, and conceptual fashion, creating garments that balance function with experimentation. Through advanced textiles, unconventional materials, and references to modern landscapes and cultural tension, the brand explores how clothing can adapt to both physical and social environments.